Building the foundations of a marketing strategy: A beginner's guide

Course Category: Business and Marketing Support

price

An Early Bird 10% discount is available for this course if you book more than 4 weeks prior to the course start date! Early Bird discounts are an exclusive offer for selected courses only.

  • £38.32*: Members of Devon Communities Together
  • £49.10: Charities, Community Groups or Parish and Town Councils that are not members of Devon Community Together
  • £92.22: Private Sector organisations and Statutory Local Authorities

*The heavily discounted membership price on many of our training courses is one of a number of benefits provided to members of Devon Communities Together and is available to new and existing members. With annual membership starting from just £24 for individuals and small organisations, up to £50 for larger organisations, taking out a membership can be a great way to save money on your training needs. To find out more and join DCT today, call 01392 248919 or visit our membership page

course description 

Do you dabble in marketing for your organisation but you’re not quite sure how to take it to the next level? Maybe you feel fairly comfortable using the tech on a personal level but need some support with how to maximise its effectiveness for your business. Perhaps you’d appreciate some new ideas or ways of thinking.

This highly interactive course is designed for those people who have a story to tell (but who might not be quite sure how to articulate it), objectives to meet (but they perhaps aren’t fully defined) and a product or service to promote … but who may not have the skills, knowledge or confidence to think strategically about how to do this to best effect.

With a particular focus on digital marketing, the course will look at the basics of creating a marketing plan, including: setting objectives; building your brand story, key messages and visual identity; key audiences; communication channels; planning your timeline; looking at competitors; and evaluating your activities.

It is aimed at those who are new to marketing  or those in smaller organisations for whom marketing is an ‘add-on’ to your main job.

It won’t be full of jargon or techniques that require bottomless budgets. Nor will it be a technical lesson on how to use all the apps and technologies available. It will be about understanding the basics of a sound marketing strategy and a rundown of the key tactics and tools you can include. Hopefully you’ll leave inspired and armed to go away and create your own strategy to boost your business or organisation.  

 

AIMS AND OBJECTIVES

  • To be able to describe why a strategy is important in maximising the effectiveness of digital marketing
  • To be able to explain the key sections in a digital marketing strategy
  • To understand how to move forward in creating your own marketing strategy
  • To describe some of the key tools in digital marketing and how they can be applied

ABOUT YOUR TUTOR

Sarah Newman

Sarah has worked in PR and marketing for nearly 12  years, both in a communications agency and in-house at Devon Communities Together.

She has managed national and regional marcomms campaigns for a wide range of clients from large organisations such as Salvation Army Trading Company to smaller local names such as Rowe’s Cornish Bakery and Millbrook Retirement Village.

She has worked in a marketing and communications role at Devon Communities Together since December 2017.    

SPECIAL REQUIREMENTS

Please let Support Services know if there is anything that would affect your learning and if there is anything we can do to enable you to fully participate in our courses and we will do our best to accommodate you.

Call Support Services on 01392 248919 or email info@devoncommunities.org.uk

Book now

If you would prefer to pay for your course via an invoice instead of booking online, please contact info@devoncommunities.org.uk or call 01392 248919. If you wish to receive a receipt of payment, please let us know.